Color dating

It quickly became a smash hit, and recently sold a majority stake to a Chinese gaming company.

"About 90 percent of people [whom we work with] had a racial preference, and about 85 percent of that was for white people," she says.

"Black women and Asian men have it the worst."I'm not a black woman or an Asian man, but I'm a first generation Indian-American woman. " For example, after asking where I lived and how I was planning to spend the weekend, a Tinder user I matched with jumped right into: "So what is your ethnicity? The classic question," he began nonchalantly guessing: "Indian or Sri Lankan? I grew up with these kind of questions living in Laredo, Texas, and later in college at the University of Texas at Austin. Race had yet again become the conversation starter."If you accept the premise that most people are people of goodwill, which I think is reasonable, I don't think people are adopting these preferences because they really dislike other races or out of a racial thing," says Rudder.

More than once I have received a racially tinged introductory message that asked, "What are you? "But it's just a thing that happens because of the way the culture is set up—the way whiteness or blonde-ness, or whatever, is glorified in the media, for example, and entertainment—and they've absorbed it, consciously or otherwise."In my experience, some men save this kind of profiling until after the first date.

Download Coffee Meets Bagel (i OS, Android) Ok Cupid uses a comprehensive profile and a series of questions to determine what "percentage" you'll match with someone.

But on its app, the interface functions much like Tinder, letting you swipe yes/no to people around you.