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You Get What You Pay For It seems the “free” membership sites tend to be the ones most likely to have more fake profiles on them.Though, recently, I learned that averages 10 percent paid profiles and 90 percent free profiles.These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.

is one that can tell you if the person is who she says she is, and if she has a criminal history.If you’re a gay man, pose outdoors—48 percent of the profile pics of the most popular gay men on Ok Cupid were snapped outside. ) Selfies are acceptable for women (45 percent of top-ranking straight women used them, as did 4 percent of lesbians), but not so much for men.Enroll in a yoga class and learn to surf—they’re the most popular activities for men and women alike, so either desirable singles are super mellow or it’s aspirational, and everyone to be mellow. Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.