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The stigma associated with online dating dropped over the years and people view online dating more positively.

Further, the 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.

Because online dating takes place in virtual space, it is possible for profile information to be misrepresented or falsified.

While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.

Online dating (or Internet dating) is a system that enables strangers to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.Online dating services also differ widely in their revenue streams.Some sites are completely free and depend on advertising for revenue.