Picciolini said there were two reasons that alt-righters and white nationalists try to distance themselves from neo-Nazis and white supremacists: "We lied all the time," Picciolini said. Behind closed doors, it was all about supremacy and power and eliminating people that weren't like us." These days, Picciolini leads Life After Hate, a nonprofit organization dedicated to helping neo-Nazis, white supremacists, KKK members, and other far-right activists leave their organizations and their hateful ideologies.
"To the media, we weren't a hate organization — we were a pro-white organization. He said the organization had seen a flood of donations since the events in Charlottesville.
"But white nationalism is definitely the movement's center of gravity, and the term originated with an explicitly white nationalist website." That website, (now Altright.com) marked the birth of the term alt-right and was founded by Spencer, who heads a white nationalist think tank called the National Policy Institute.
In a September report published by George Washington University comparing the social-media efforts of white nationalists with the Islamic State terrorist group, Berger wrote that neo-Nazi groups began pushing "for more collaboration" among "Nazi-sympathetic and other white nationalist strains" when efforts stalled to recruit more "normal" people.
When their headquarters are destroyed and the world is held hostage, the Kingsman's journey leads them to the discovery of an allied spy organization in the US.
The alt-right is a broader coalition of such groups that further distances itself from white supremacy by omitting any reference to race from its name.
But Christian Picciolini, a former white supremacist, says observers shouldn't believe claims by Spencer or others belonging to similar movements that they aren't racist.
The connection between the alt-right and hate organizations has not been lost on experts like J. Berger, who studies far-right extremism in the US as a fellow with the International Centre for Counter-Terrorism.
"Not everyone in the alt-right is a overt white nationalist," Berger told Business Insider in an email.